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Expectations for your
ADVERTISING FLYER
please continue reading
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your flyer
is the type that could be sent in the mail, hand delivered or left out in a
public space
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it should
be an eye catcher that gives the reader some compelling reason to keep it or
at least take home and read over thoroughly ...... free coupons?? specials??
Your flyer will be laid
out around an 8.5' x 11 ' paper that is folded length or width wise , both
sides will be used and we will print on a 2 sides with a special printer.
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it should
meet the needs
for which it was intended (as stated first in the evaluation sheet)
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it will
have interesting graphics that match the style of your company (need
an
interesting banner?)
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it should
describe your company or service in an exciting and inviting manner
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describe
your company in words and images
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what is
special about your company why should anyone consider visiting you?
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are there
any special sales going on at the moment?
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PAGE 1(front
page)
=
YOUR BRANDING PAGE
where you create an instant visual impression of your company (and hope the
viewer does not toss it out!!)
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PAGE 2
+ PAGE 3
(inside pages)
= use words and
images to describe your product and sell it to your viewer the right combo of
words and images will work best
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PAGE 4
(back page)
=
contacts
such as fax, phone, e-mail, web address (select a name and do a
domain search
if you have not already), map (try out
MapQuest) free coupons?? specials??
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ethical
considerations
should be kept in mind as well as you apply ethical standards in advertising
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it should
be technically
correct .....
print out as many proofs as you need to self evaluate your work in progress
looks and make corrections
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